The protection of intellectual property is bringing Italy and Iran together. This morning, Studio GLP hosted a delegation of about thirty managers from the most important industries in Iran.
The meeting took place in the framework of the project MAKE Iran - Trip to Italy: a project born of the cooperation between prof. Maurizio Massaro from the Department of Economic and Statistical Sciences at the University of Udine and the organization Most Admired Knowledge Enterprises (MAKE) Iran, managed by Sharif University di Teheran.
“We are honored to have been chosen as Intellectual Property professionals to represent our Country in the project Make Iran”, said Daniele Petraz, managing partner at GLP. “This is a project that is intended to identify, recognize and promote Companies that are distinguished by their capacity to create value – in terms of the best products, services and managerial and management solutions – through the transformation of knowledge. Through meetings with Italian Companies, the project aims on the one hand to show models of excellence to the participants which allow Iranian Companies to overcome problems relating to the isolation caused by sanctions, and on the other hand seeks to facilitate commercial relations and exchanges between participating Iranian Companies and Italian host Companies”.
The MAKE project, as Maurizio Massaro, international member of the evaluation group for the MAKE Award 2017-2020, pointed out, “is an educational journey for Iranian realities. Their visit is part of a path intended to improve the knowledge processes inside their industries. The MAKE Award will be awarded according to the solutions adopted and the results achieved”.
The fulcrum of the meeting was the leverage effect of intellectual property in the international competitive scenario. Indeed, trademarks and patents are an important factor in an economy like that of Iran, which wants to start operating seriously on the international markets. About thirty managers from the main Iranian industries attended the meeting. These included extremely big Companies like Mapna Electric & Control Engineering & Manufacturing, Hormozgan Steel Company, Khouzestan Steel Company, Mobarake Steel Company (Msc), which alone has more than 50,000 employees, and National Petrochemical Company. Mr. Petraz concluded: “Promoting intellectual capital is an extra lever. And thanks to occasions like these, the consolidated commercial relations that exist between Italy and Iran can find other outlets for growth and development”.
Indeed, Italy is Iran’s foremost trading partner in the European Union. If during the period of international sanctions the volume of trade passed from 7 billion euro to 1.3 billion, between 2015 and 2016 exchanges increased by 200%. Only in the first quarter of 2017, it reached 1.2 billion: 800 million Iranian exports to Italy, and 400 million Italian exports to Iran.